Thursday, November 25, 2010

1.2m mark figure set to hit Kenya tourism

Kenya Tourism forms a vital foundation for the country's economy and is highlights two of Kenya's most unique features wildlife and beaches which make the tourism industry so far the largest single export earner in the country. Careful planning and proactive leadership have maximized the tourism potential as Kenya continually outpaces it's East African safari neighbours.This is evidenced by the solid infrastructure coupled with a devotion to wildlife conservation has propelled Kenya to the forefront of the regional tourism industry.

Besides, Kenya Tourist figures are expected to reach 1.2 million visitors coming through the major airports by the end of the year, Tourism Minister Najib Balala has said.
This will be the largest numbers in the sector’s history having surpassed the 2007 statistics by 17% monthly.” We are experiencing an average 71 percent monthly growth in tourism arrivals compared to 2007 and therefore project the tourist arrivals to hit 1.2million mark by the end of the year. These figures exclude working cross-border travel, Kenyan Diaspora returning home and foreign experts working in the county. The statistics are based on the arrivals from Jumo Kenyatta International Airport and Moi International Airport and the port of Mombasa”. mt kenya safari tours

The Tourism minister told a media briefing on Thursday that the rise was due to aggressive marketing campaigns as well as diversification of the countries traditional source markets.” The new markets we are targeting are Eastern Europe, India, China, Japan as well as African countries where we see great potential," Mr Balala said. safari masai mara

The Government is now riding on Kenyans in the Diaspora to sell the country’s image and cultural heritage. Also Brand Kenya Board says it has planned a series of meetings with Kenyans living abroad in a bid to sensitise them about marketing Kenya as a tourist and investment destination.” We have plans to involve Kenyans in the Diaspora in a project to market our image," says Mary Kimonye, Chief Executive of Brand Kenya Board.” We will soon visit the US and other areas with notable numbers of Kenyans to sensitise them on the issues at hand." Masai mara holidays

More so, the Kenya’s tourism sector has recovered in the past months withstanding the global economic crisis, the volcanic ash phenomenon and the unending travel advisories.
The high figures especially from emerging markets of east Europe, China, India and Africa have contributed immensely to the recovery of the sector. gorilla safaris rwanda

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